From Wikipedia, the free encyclopedia. For abbreviations, see List of business and finance abbreviations.
This is a dynamic list and may never be able to satisfy particular standards for completeness. You can help by expanding it with reliably sourced entries. Categories : Business-related lists Wikipedia glossaries.
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Availability . Content that is always relevant . Contract clause richly perhaps excessively rewarding a key executive if termination is due to corporate takeover or merger.
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Deadline . Tasks that have the greatest positive effect for the least effort, used when promoting new projects to show the advantages. Operational excellence. Challenging problem .
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Obvious problem . Moving a project along to the next appropriate person . A small component's ability to grow within a larger system . One solution for everything, especially vampires [ dubious — discuss ].
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Unique selling proposition USP. Find out what matters to your customers now - is it lower price, more flexible or premium service, the latest products? It's essential to give your customers good reasons to come to you rather than a rival. Develop a unique selling point USP that taps into what customers want.
It should be clear and obvious - no-one should have to ask what makes you different. Step up your marketing. Make more effort to tell people who you are, what you sell and why they should buy from you.
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It doesn't have to be expensive - promotional ideas can range from posters in your window and leaflet drops to campaigns on social media. Power up your marketing with a branded game Games are a great way to engage and entertain your audience — all you have to do is add your message and logo. Ten ways to build a brand for your small business.
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Winning business after you've sent the quote. Ten customer types and how to win them over. Browse topics: Marketing strategy Your marketing plan Your target market